One of the most important ways to generate website traffic from Google is by using a keyword tool like Google Adwords; used correctly and in conjunction with some organic traffic development both these methods should provide sufficient leverage to give the highest level of traffic. But whatever method you choose to employ you will still require good Google keyword research
In order to explain properly; organic listings are the websites displayed on the left hand side of the page in answer to the specified keyword or keyword phrase. Many factors contribute to the ranking of each site, though Google remains fairly secretive about the various criteria, but there are certain characteristics that many of the top search results for any particular keyword share.
Domain age is important; the older the site the more trust awarded by Google. The more backlinks to the site, the higher it ranks. Good authority site links are also favored criteria. Also, relevant on-page SEO; the site should display page content related to the keyword submitted by the searcher. Achieving a well ranked site can be difficult especially when using competitive words and phrases so choose them carefully, perhaps select those with low competition. Google keyword research is the key and there are free tools to help, however, many of them will be unable to identify the hidden goldmine of low competition but well searched keyword phrases. Provided your page is optimized for its contained keywords your site will receive traffic and become favorably indexed.
The right hand side of the page is reserved for paid for ads; in this area anyone can buy ads from Google, you simply bid on words you believe will be popular then create an ad, when a search is initiated for that keyword resulting in a click on your ad you pay Google the amount of money that you bid for that particular keyword. Whilst Google Adwords is one of the simplest ways to generate traffic it can prove expensive; clicks on the more competitive words can be costly because many fully commercial companies use this method.
Seasoned advertisers are well aware of exactly which are the most profitable, having dumped the ones which were costing money rather than earning it through a process of trial and error. It is unfortunate but obvious that a lot of money can be spent needlessly bidding on highly competitive words or by bidding on others that receive clicks but fail to convert into sales. Within Google Adwords there are tools that will allow you to find keywords that you might not have considered that not only receive a decent search rate, but have little competition and will therefore cost less.
To avoid being at the mercy of the lengthy trial and error process when searching for the most appropriate phrases you can always get help from Google by using their keyword research software. Some of the Google software is amazing and will actually allow you to steal, with complete legality; the most profitable phrases form your competitors therefore allowing you to bid on low cost but highly profitable keywords.
For tips on keyword research and keyword research software visit: http://www.NicheRankings.com
google keyword research
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